When it comes to selling land, many landowners and farmers are unaware of the value that strategic land promotion can unlock. But what exactly is it, and how does it work?
Strategic land promotion is the process of working with a specialist company, a land promoter, to secure planning permission on your land before selling it for development. Rather than selling land as it is, this route aims to enhance the value by promoting it through the planning system prior to disposal. The land promoter takes on the financial burden of promoting the land and the landowner retains ownership of the land all the way through to disposal to a developer. The landowner and the land promoter’s interests are intrinsically linked and mutually aligned in pursuit of best value.
A land promoter like Northern Trust Land works in partnership with the landowner to:
- Assess the development potential of the land
- Fund and manage the planning process
- Secure planning permission (outline or detailed)
- De-risk the site through all relevant technical surveys and assessments
- Market the land to suitable developers once consent is achieved
- Manage the disposal process to secure optimum payment terms and achieve best value
The key benefit? The landowner retains ownership throughout, takes no financial risk and shares in the uplift in value once planning permission is secured.
Strategic promotion is especially useful in sustainable locations on the edge of towns or villages, where there is growing demand for new housing.
To learn whether your land could be suitable for strategic promotion, contact our experienced team for a free, no-obligation assessment.